Dog Toys
Dogs don’t just play for fun — they play to release energy, ease stress, and satisfy natural instincts like chewing, chasing, and tugging.
Many common behavior issues, such as boredom, restlessness, light anxiety, and destructive chewing, come from a lack of proper stimulation. That’s where our dog toys come in.
Our toy collection is thoughtfully designed to address these everyday problems through purposeful play. We focus on soft, plush, and adorable designs that dogs naturally feel drawn to, often inspired by animals and familiar shapes that spark curiosity and comfort.
Built-in squeakers provide instant sound feedback, keeping dogs engaged and encouraging active play. Rope elements support tugging and interactive bonding, while helping promote oral activity. Latex balls add bounce and unpredictability, satisfying dogs’ instinct to chase, bite, and explore.
Each toy is made to be lightweight, easy to carry, and gentle on teeth and gums — perfect for small to medium dogs who enjoy playful interaction rather than aggressive chewing.
By combining cute designs, sensory feedback, and multiple play functions, our dog toys help:
• Reduce boredom and excess energy
• Encourage healthy play and interaction
• Support emotional comfort and engagement
• Turn everyday moments into joyful playtime
Because the right toy doesn’t just keep dogs busy — it keeps them happy.
27 products
Lucy Pro Pet House
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Popular Collections
FAQ
Questions Pet Families Ask Most
1. Are Supwow products safe for both babies and pets?
Yes. Safety is at the heart of everything we design.
All Supwow products are made using premium, baby-safe and pet-safe materials. We apply the same safety standards you would expect for infant products, ensuring they are non-toxic, gentle, and suitable for shared family spaces where babies and pets live and play together.
2. Why are Supwow products priced higher than typical pet products?
Supwow products are priced higher because they offer more than basic functionality.
We focus on thoughtful design, premium materials, small-batch production, and emotional value. Each piece is carefully crafted to be safe, durable, and visually refined—designed not just for pets, but for the home you love. You’re investing in quality, peace of mind, and a deeper connection with your pet.
3. Where are Supwow products designed and owned?
Supwow is family-owned and designed in New Zealand.
Our designs are created in Auckland, inspired by real life with pets and children. While manufacturing partners may vary, all products follow our strict design, safety, and quality standards.
4. How long does shipping take in New Zealand and Australia?
Order Processing: 1–3 business days
New Zealand
• Standard Shipping: 3–10 business days (Free)
• Express Shipping: 4–7 business days (NZD $4.90)
Australia
• Standard Shipping: 7–15 business days (Free)
You’ll receive tracking details once your order is dispatched.
5. What if I’m not satisfied with my order?
We want you to feel confident shopping with Supwow.
That’s why we offer a 30-day hassle-free return or exchange policy. If you’re not completely satisfied, simply contact us within 60 days of delivery and we’ll be happy to assist.
